United Airlines

Unveiling of United Polaris:
The New Star Of Business Class

After years of research, design and build, United was ready to show the world its biggest innovation in over 20 years—its new international business class. Equipped with fully-functional seats, a stocked bar reminiscent of the Polaris Lounge, curved walls built to resemble an aircraft fuselage and VR, the showcase was set in the center of Gotham Hall in NYC. The evening began with a speech and toast from United’s CEO, Oscar Munoz in the darkened space. A 360-degree projected video made the first announcement of the new United Polaris and featured heartfelt commentary from key players at Boeing, The Trotter Project, Soho House, Saks Fifth Avenue and more. As guests gazed at the projected entertainment, the hall transformed and the showcase was unveiled under a starry evening night sky.

The Team

TJ Rapach, Creative Director; Danny Prokup, Copywriter